Games Are About to Change Forever

Let’s be blunt:

Games aren’t just competing with other games anymore. They’re competing with TikTok.

The average TikTok user now spends up to 95 minutes a day on the app — consuming around 190 unique videos per session. That’s 190 bursts of novelty, surprise, and dopamine.

Meanwhile, most games still expect players to sit through 3-minute loading screens and 8-minute tutorials before anything even happens.

That model? It’s done.

Our Prediction

In the next 2–3 years, a player will press a button and--before they finished the first-time user experience--the game will have generated 40 hours of personalized gameplay for them.

The Old Way Is Broken

For years, the standard live service loop was:

• Build tons of handcrafted content

• Release in seasonal batches

• Hope players don’t churn before the next update

But in a world competing with an infinite scroll, that’s not just inefficient — it’s invisible. And we've seen that the problem is economic--approximately 40% of a game's budget goes into content production. We can't feed the beast.

Players expect discovery. Speed. Personalization. They expect content that meets them where they are — not content that waits in a static hub hoping to be clicked.

Our Thesis: The Next Generation of Games Will Be...

• Dynamic – built from dynamic pieces that can remix, reshape, and evolve

• Procedural – powered by generative systems, not handcrafted pipelines

• Player-shaped – where community content becomes canon, not just fanfare

This is why we built Plaiful.